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That expansion, expected to open in 2025, formalizes what has become a tradition in Harlem, where people gather at The Apollo to grieve and celebrate the lives of major performers after they die.

Procope is excited about the upcoming expansion for The Apollo that will create a café in the lobby where the community can gather every day, even when there aren’t shows in the theater. It could soon afford to expand its artistic ambitions, as well as its physical space. Those donations allowed The Apollo to launch its educational programs, which served more than 20,000 students and their families annually before the pandemic, and make much-needed repairs. “You can literally go there and experience history with all the artists who have performed at The Apollo.

“The venue is history you can see in real time,” he said.

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The Apollo – especially through its still-running Amateur Night, captured on the TV series “Showtime at The Apollo” – has launched the careers of legendary performers ranging from Ella Fitzgerald to Lauryn Hill. John Goerke, director of guest experience at the Rock and Roll Hall of Fame and Museum, said the preservation of The Apollo Theater has been among the top priorities in American music history. “Jonelle has led the Apollo through an unparalleled period of growth,” Phillips said in a statement, adding that she also “forged partnerships globally, strengthened the Apollo’s finances, broadened a uniquely diverse audience, and navigated the institution through a challenging pandemic.” Phillips, chairman of the Apollo’s board, has said Procope turned around the once-bankrupt theater almost single-handedly. “Frankly, I haven’t had space in my brain to really think about ‘What do you want to do next?’ So I’m excited to have a moment to be reflective and to think about the things that turn me on, what I am passionate about, what are things that I’m curious about.”Ĭharles E. “It’s been 20 years of 24/7 Apollo,” said Procope, 72. That said, she admits protecting The Apollo and building it into what it is now – the largest African American performing arts presenting organization in the country – has basically been her life throughout her tenure. “In many respects, I think I take more away than what I gave. “It’s been a privilege and an honor,” Procope told The Associated Press in an interview. On Monday night, Procope will be honored, alongside hip-hop mogul Sean “Diddy” Combs and basketball superstar Kareem Abdul-Jabbar, at The Apollo’s Spring Benefit for her service. Though the bulk of that money came from donations, it also includes $15.7 million in support from the city of New York and a $10 million grant from the state. However, when Procope steps down at the end of June, she will leave her successor Michelle Ebanks – the Essence Communications executive who was named her replacement last week – with the proceeds of a nearly $80 million campaign raised to complete a renovation and expansion of the historic theater by 2025. And she had to navigate the COVID-19 pandemic when the hub of its Harlem neighborhood was closed for two years. Sure, the early years were a struggle, as the New York City landmark, where music legends from Billie Holiday and Stevie Wonder to D’Angelo and countless rappers graced the stage, dealt with financial difficulties and a shifting business model. NEW YORK (AP) - Jonelle Procope’s 20-year tenure as president and CEO of The Apollo Theater evolved into an era of prosperity and expansion, markedly different from the tumultuous, cash-strapped decades that preceded it.